How to Tweet Effectively
Want proof? Um let’s see. The IBC is going to be featured in an article for a MAJOR news bundler and I was asked to sit on a panel with Writer’s Digest Jane Friedman (@janefriedman) and uber-rock star of indie books (@jsundmanus – both of whom you should follow RIGHT NOW) at #SXSW this year.
And how did we acquire such amazing opportunities? Um… yep… you guessed it… Twitter.
Think of Twitter as your 24/7 platform to provide writing samples. Your words (hopefully clever, or insightful, or poignant) are cast out into the great Twitter ocean (I mean I am assuming it is an ocean due to the ever-present fail whale – yet we must be close to shore to have all those birds… but I digress) and you never know who is going to appreciate them (or start stalking you, but that’s a whole other blog 🙂
Before I get into the mechanics (yes, there are mechanics to tweets, if you aren’t, I don’t know, tweeting about your bubble gum), of Tweeting, I need to cover few other topics first.
Before you can do anything effectively on Twitter, or any other social media platform, you need to know what your brand is and how it works. That subject is really beyond this blog but check out our free video tutorial on the basics of branding on YouTube. Also we provide completely free monthly workshops the second Tuesday of the month where we go into branding, hard and heavy.
Just know you have to know WHAT you are talking about before you can actually talk about it.
We are writers, so our Tweet writing (and yes, it is a form of writing) should reflect that fact. Remember we are on Twitter for a purpose. A sole purpose if you want to run a professional stream…. To sell ourselves as a trusted source of entertainment and to sell books.
So, strangely… we should, I don’t know… ENTERTAIN
Ok, so I am going to assume that you are well branded (you know what your 3 core keywords are right… RIGHT???? If not, no worries just DM us on our twitter stream @indiebookIBC to sign up for our FREE workshop that are held on the second Tuesday of every month) and are being creative.
Now where does the effective part come in? Well, actually by being branded and creative you have already upped your game tremendously. Because effective is measured in RESULTS.
How do you know how effective you are being?
Simple. There are 3 main perimeters…
Look to your Tweet to Follower ratio (just take the number of tweets you have tweeted and divide that by your number of followers). You want no more than a 2:1 ratio. That is for every 2 tweets you get a follower. A well run Twitter account should be about 1:1 and a really tightly run ship will be about 05.:1.
This shows that your message is getting out there and efficiently gathering followers
Look at your Listed to Follower ratio (take the number of times you have been listed and divide by your followers). A well branded account will be Listed about 10%. Average but well run accounts are about 5%. Anything less than that and you know that your message isn’t getting out there as well as you would like.
Now look inside your lists. What are other people listing you as? For a writer you would hope… “Writer” or “Great Writers” or “Cool Writing Tweeps” You also want to see your genre in there “Mystery Gurus” or “Romance Addicts.” Something like that to let you know that your brand is not only being perceived but propagated as well!
So if you have a Tweet:Follower ratio of less than 2:1 and you are being listed > 5% of the time in the lists that represent you as a writer in your genre, you are tweeting very effectively!
If not… um… that’s what our workshops are for!
Don’t forget we will be covering Tweeting Effectively on our LIVE call-in radio show on Tuesday Jan 24th at 4:30pm PST (don’t worry if you are reading this after the 24th, the archive will be up at the same link). Tune in or better yet, call in with your questions! #causeIknowyouwillhavethem!!!
Also, today is Keta Diablo’s Blog Tour De Force day with her amazing novel “Where the Rain is Made.” Check her out here.
And of course the IBC has a little give away for you today… Any comment today on this blog not only gets you 5 entries to win that free KINDLE, but also a free eBook copy of Carolyn McCray’s “HeartsBlood,” Amber Scott’s “Irish Moon,” and Rachel Thompson’s “A Walk in the Snark.” So comment away!!!!!!
Serial Killers. Oh how she loves to catch them! #onpaperofcourse
Besides reading her Patterson-style thriller “Plain Jane” you can track Cristyn down on twitter @cristynwest and ask her exactly why she picked such a macabre subject!
“Plain Jane” is about… well if we told you much else about this taut, edgy thriller we would ruin the surprise. This truly is one of those books you have to read to appreciate the influences of Patterson and Harris while having and complete West-spin.
“Wickedly macabre and blisteringly paced, PLAIN JANE marks the debut of a thriller for the new millennium. Brash, funny, terrifying, and shocking, here is a story best enjoyed with all the lights on…Don’t say I didn’t warn you!”