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What is the Indie Book Collective?

September 12, 2010

Indie Book CollectiveBasically this collective started out by a few of us indie authors realizing we didn’t need no stinkin’ publishing house.

We came from different backgrounds and genres, but one thing united us. Our frustration with traditional publishing and our quest to strike out on our own and market our own books.

Because the sad truth is that currently the position of every book in your average bookstore is bought and paid for.

That’s right. Those books on the front table or next to the cashier aren’t there because someone liked them, it is because the publishing house paid for that premium, high traffic location.

And those placement cost a LOT of money. So unless you are a well established author or a newbie who landed a huge 6 figure contract (so rare we might as well call them black diamonds), even if you go the traditional publishing route, your book is going to end up back in the ‘racks,’ ‘spine-out.’

Which means that for someone to buy your book you need them to REALLY like your genre, search through row after row alphabetically, be intrigued by your title (because remember you are ‘spine-out’ so they don’t even get to see the cover), pull it out, peruse it, then decide to buy it.

Yes, as you can imagine the vast majority of all new authors sell VERY few books. Then the publishing house is disappointed, then you are on record as being a poor seller… You get the drift.

Even mid-list authors, those writers that have found their way onto the extended NYT best-sellers list and USA today’s list can find themselves stuck.

Did you know the average mid-list author makes less than $15,000/yr?  And these are Best Sellers!

Still for ages, that was the only option most authors had. Be published or store your novel away in your drawer. For so long it was taboo to self-publish because if you did, basically you killed any chance you might have had at getting a contract

The IBC is here to tell you, NO MORE!!! The publishing world has finally caught up with the digital age!

In non-fiction this concept had long ago faded? Why? Because the publishing houses learned that it was far easier to have an author self-publish, grow an audience and prove their marketability than buy a book without a following.

The same is now happening with fiction. And that is a GREAT thing for indie authors. Now we can go out, promote our book and not worry about any back-lash.

In addition to this, the book market has simply shifted… seismically. Amazon reported for the first time this year that over 50% of their sales came from digital downloads and they expect that to crest 75% next year.

With the advent of numerous digital readers (including the iPhone and iPad), it is now so easy for the vast bulk of avid readers to buy your book.

And now, without the tremendous cost of printing and shipping, you can sell a novel for 10.99 or 4.99 or even 2.99 and still make what you would have made on a paperback sale through traditional means!

And the IBC is here to help you do just that! Sell your book.

Future blogs will go into far greater detail on how we accomplish that goal, but for now, know you are not alone.

Cruise by our website. Check us out. Join the collective and see you next week!

Our featured book this week is Plain Jane, a Patterson-style thriller. And don’t take our word on the chills this book delivers. Take Top 10 NYT Best Seller James Rollins’ (Altar of Eden and Sigma Series) word for it!

“Wickedly macabre and blisteringly paced, PLAIN JANE marks the debut of a thriller for the new millennium. Brash, funny, terrifying, and shocking, here is a story best enjoyed with all the lights on. Don’t say I didn’t warn you!”

Click here to read 50 pages for free and here is a coupon (RH88E) for 50% off your download!

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